BEHIND THE LENS

  • 2012 Winner - As judged by RANKIN for Animal Photog Challenge (Mayhew Animal Home) 

  • A/W 2012 Portobello & Golborne Winner

  • Runner Up Markets United 2013, Shoreditch

  • LoveYour Market Event Photo Challenge 2013 Winner

  • Exhibition shows with Showcase Cities (March and June 2013)

  • Status Pimple indie online gallery

  • Etsy.com Shop: JaxEttaLONDON

 

 

Design Philosophy

 

West London based photographer JaxEtta prefers to use her emotional eye in this medium. A song poet, she is governed by her empathetic sensibilities to her subjects and always conscious of the clients viwpoint. She considers herself a digitall artist, experimenting with today's whirlpool of apps and tools at her disposal. In Photography she has found and embraced the immediacy of the artform, that the digital age has afforded her. 

 

After completing an Art Foundation course in Sutton Coldfield it was many years later before she studied BTEC HND in TV & Multimedia & Communication Studies in London (South Thames/South Bank Uni) before working on promos and in TV (mostly BBC).

 

To this end JaxEtta frames and establishes a shot with a 'filmic' eye. She endeavours to convey "a stillness to the moving and movement to the still".

 

Inspiration

 

Fortunate to have explored many creative avenues, her career and hobby lines have become blurred. Her passion has always been music and more recently, spokenword/poetry. She finds the drive to relive the depth of feeling through photography akin to re-living one's emotion through music.

 

For JaxEtta, the authenticity of the subject matter is paramount, beyond the portrait itself, approaching social settings from an art installation perspective. Corporate events, live music, artists and performing artist are an endless source of inspiration. Drawn to architecture and the abstract means she is never short of personal projects. Continually searching new avenues to bring an audience to her photography has lead to more than a dalliance with surface design & printing 

 

She has successfully carved out a niche area in streetfood photography & social media. SMEs, streetfood traders, market stall holders, arts & crafts brands, all keen to build their online prescence via image led social media. Download the free app - JaxAPP.

 

She aims for the viewer to see between 'the line and shade' of her work - sense time, sense taste and channel instincts to a simple versus complex world.

 

Materials

 

Standard Canon EOS 60D DSLR and lenses include L series EF 17-40mm, Fujifilm Street Cam, iPhones, HTC.

 

JaxEtta digitally retouches/manipulates some of her work after the scene. 

 

 

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